Education is Power
Being in the lash worlds requires a fluency in lash lingo. Something I definitely didn’t know when I started, and I am continually learning.
The lash world is such a fast-growing industry, so it’s vital to keep up with the newest information and education. Borby has kept a high standard of education and knowledge with all its national and now international trainings.
There are few things more disheartening to a client than a lash artist that is not well-versed in the lash industry. Clients want to go to an expert. Clients want to feel safe. Clients want to be educated. For this reason, educated lash artists naturally set themselves apart from other lash artists in the industry.
Education is power, and education brings business.
My quick lash educating tip for this month is about accurately communicating the drying process of the adhesive to your clients. The truth is, lash glue never dries!
As mentioned in previous posts, cyanoacrylate is the main ingredient in all lash adhesive. Cyanoacrylate is composed of monomers or small molecules when in liquid form. When these monomers are exposed to water they polymerize and turn into a solid. This process is a chain reaction and can be thought of like dominos: a finger pushes on one domino, and all the other dominos fall down. Water triggers the cyanoacrylate reaction. The water’s the finger, and the monomers are the dominos. The monomers form long chains together during this process and turn into a solid; we commonly describe this process by saying that the glue is drying, when in reality a chemical reaction takes place to change the adhesive from a liquid to a solid, monomer to polymer. Sometimes this process is also called curing.
Instead of saying that the adhesive is drying, it is more accurate to say it is polymerizing, curing, or solidifying. This may be a little nitpicky, but being able to explain the difference offers validity to your business. Make sure as you add these new words (polymerization, solidifying, and curing – instead of drying) into your vocabulary that you explain what they mean to your clients.
We want an educated bunch here at Borby. Share how your education has helped your business grow in the comments below.