Our Story

DEFINE

Beauty

DEFINE

Beauty

Borboleta was founded on the belief that everyone has an intrinsic beauty that comes from just being different - unique - you.

Diversity - the true essence of beauty.

At Borboleta, we strive to highlight diversity by celebrating and supporting exceptional lash artistry. We provide the world's premier lash extension products and lash education to build a new generation of artists with an unmatched level of professionalism, skill and quality.

It’s our goal and in fact at our very core to inspire artistry through education and celebrate diversity through love and acceptance, so that we define beauty together and awaken the self-realization in each of us that being you is beautiful!

Experience The Difference with Borboleta Beauty.

MEET KIM JAYNES

Our Founder

MEET KIM JAYNES

Our Founder

When I started lashing over 10 years ago, the lash industry was still in its infancy. As an up and coming lash artist, I wanted to give my clients the very best. A huge part of that meant finding quality products that would make them feel amazing; with lashes that looked natural and tools that gave me the ability to enrich their beauty.

I started looking for a product line that was artistically inspiring and a brand that stood for something. But the more I searched, the more I realized that what I was looking for did not yet exist.

It was disappointing but at the same time, extremely invigorating because I knew there was an opportunity to start something amazing. I wanted to create a beauty brand and lash line that would stand out and become a lifestyle that honored the ideal of empowering beauty... by embracing diversity. I also wanted to provide training and education that brought unmatched value to lash artists to continuously master their craft and create successful, long-lasting careers in the industry.

And after years of research and development, Borboleta Beauty was born. Not only did Borboleta have an amazing product that brought the softest, most natural feeling lash extensions in the industry with clean adhesives that actually worked, we had also built a training program with the industries best educators to give both aspiring and seasoned lash artists the chance to master their skills with premier products.

Here we are today, the leading eyelash extension company in the world with top educators training and empowering thousands of women every year to take control of their professional lives and achieve their dreams. In the end, this is what brings me the most joy; to help others achieve their goals and love what they do.

Borboleta means butterfly in Portuguese, and like a butterfly, we believe that beauty comes in all different forms - each of us unique but equally beautiful.

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Our Why

To inspire artistry through education
& celebrate diversity through
love & acceptance so that
we define beauty together
and awaken the self-realization in
each of us that...

being you is beautiful.

DEFINE

Beauty

COMMITMENT

To Artistry

At Borboleta, we are dedicated to providing lash artists, studios and salons with the best eyelash extension training and products available. Borboleta makes it possible to add defining, beautiful characteristics to any women - and make them one of a kind.

Borboleta is more than just a company, we’re a family. A family that stands behind you, the artist. The one who has the gift, the passion, and drive to define beauty.

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