Our Story

DEFINE

Beauty

DEFINE

Beauty

Borboleta was founded on the belief that everyone is beautiful in their own unique way. Everyone has an intrinsic beauty that comes from just being different - unique - you.

Diversity - this is the true essence of beauty.

At Borboleta, we embrace this diversity by celebrating great artists and artistry. We provide the world's premier lash products and education to help lash artists reach a level of professionalism and skill that is unmatched in the industry. It’s our goal to help build a new generation of artists that push the status-quo, raise expectations, and always deliver the quality that Borboleta stands for. This motivates us to always be better; developing products that exceed expectations and education programs with cutting-edge curriculums. It’s why we love what we do.

Experience the Difference

MEET KIM JAYNES

Our Founder

MEET KIM JAYNES

Our Founder

When I started lashing over 10 years ago, the lash industry was still in its infancy. As an up and coming lash artist, I wanted to give my clients the very best. A huge part of that meant finding quality products that would make them feel amazing; with lashes that looked natural and tools that gave me the ability to enrich their beauty.

I started looking for a product line that was artistically inspiring and a brand that stood for something. But the more I searched, the more I realized that what I was looking for did not yet exist.

It was disappointing but at the same time, extremely invigorating because I knew there was an opportunity to start something amazing. I wanted to create a beauty brand and lash line that would stand out and become a lifestyle that honored the ideal of empowering beauty... by embracing diversity. I also wanted to provide training and education that brought unmatched value to lash artists to continuously master their craft and create successful, long-lasting careers in the industry.

And after years of research and development, Borboleta Beauty was born. Not only did Borboleta have an amazing product that brought the softest, most natural feeling lash extensions in the industry with clean adhesives that actually worked, we had also built a training program with the industries best educators to give both aspiring and seasoned lash artists the chance to master their skills with premier products.

Here we are today, the leading eyelash extension company in the worldwith top educators training and empowering thousands of women every year to take control of their professional lives and achieve their dreams. In the end, this is what brings me the most joy; to help others achieve their goals and love what they do.

Borboleta means butterfly in Portuguese, and like a butterfly, we believe that beauty comes in all different forms - each of us unique but equally beautiful.

Become A Preferred Partner
“In my search for something better I became frustrated and ended up on the journey to create something different. After years of research, development, trial, and error—I finally felt like I had a complete line that wasn’t just different, but better. "

-KIM JAYNES, FOUNDER

DEFINE

Beauty

COMMITMENT

To Artistry

At Borboleta, we are dedicated to providing lash artists, studios and salons with the best eyelash extension training and products available. Borboleta makes it possible to add defining, beautiful characteristics to any women - and make them one of a kind.

Borboleta is more than just a company, we’re a family. A family that stands behind you, the artist. The one who has the gift, the passion, and drive to define beauty.

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